Die Veranstaltungsbranche ist für mich eine aufregende Möglichkeit, meine Kreativität und mein Organisationstalent unter Beweis zu stellen. Ich liebe es, Teil des Teams zu sein, das Events plant und durchführt, und Menschen unvergessliche Erlebnisse zu bieten. Die Vielseitigkeit und Dynamik dieser Branche motivieren mich jeden Tag aufs Neue, und ich schätze die Möglichkeit, durch meine Arbeit positive Emotionen und unvergessliche Momente zu schaffen.
VITA
Patric Schmidt absolvierte sein Studium als Diplom-Betriebswirt an der Technischen Universität Berlin. Seine berufliche Karriere startete er bei der Daimler AG im Bereich Vertriebssteuerung, wo er wertvolle Erfahrungen im strategischen Management sammelte. Nach einigen Jahren entschied er sich, seinen Unternehmergeist auszuleben und gründete eine eigene Agentur, die sich auf Live-Kommunikation spezialisierte. Seit über 12 Jahren ist er als Managing Director bei Satis&fy tätig, wo er die Verantwortung für die Standorte in Berlin und München trägt und maßgeblich zur Weiterentwicklung des Unternehmens beiträgt.
Posted on: November 20th, 2023 by Dennis Bredtmann
Genossenschaftsverband – Verband der Regionen e.V.
Statement “In an increasingly complex and digital world, we will continue to need space for exchange, communication and personal experience.
How is the event industry dealing with the new challenges? How can live communication be experienced by different target groups? How is the industry shaping sustainability? As a jury member, I am curious to see what the answers to these questions will be. At the same time, I am looking forward to exchanging ideas with experts and hope to gain innovative and creative insights that will inspire me.”
VITA Thomas von Hammel has been Head of Marketing Banks at Germany’s largest regional cooperative association since 2021.
Together with his team of around 30 employees, he is responsible for implementing regional marketing campaigns, planning, organizing and executing target group-specific events in the B2B and B2C sectors as well as the brand-specific design of marketing and sales measures. For the Business Day of the Volksbanken and Raiffeisenbanken in North Rhine-Westphalia and the Rhineland, he was responsible for many years for finding topics, designing the program and designing and producing all communication measures for one of the largest corporate events in the region.
communication measures for one of the largest business congresses in Germany.
Statement “For me, BrandEx is like a snapshot of current trends and developments in the context of people, brand and space. I am delighted to be directly involved as a jury member, to discuss exciting work with like-minded people and to give the projects the appreciation they deserve.”
VITA Timo is an architect, lives in Berlin with his family and has been working in the interplay between people, brands, space and communication for over 20 years. He feels at home in dynamic projects with many complex interfaces. His profile has expanded along his interests from classic spatial communication towards software, technology and their creative use.
Together with his partners at morgenluft.jetzt GmbH, he specialises in individual agency support for their clients and their brands.They see themselves as a high-torque creative engine in the second row.
With consulting, conceptualisation and also complete solutions as a general contractor, they support their customers in making people happy at Rexroth, BMW, ABB, Deutsche Telekom and VW, among others.
Posted on: September 1st, 2023 by Dennis Bredtmann
FISCHERANDFRIENDS
Statement “The events industry is experiencing such dynamic development, be it through innovative technologies, interactive concepts or pioneering, sustainable approaches. The BrandEx Award not only provides deserved recognition to participants, but also a benchmark of excellence for the industry as a whole. As a jury member, I want to help identify the radiance of those events that create powerful platforms to convey messages and evoke emotions.”
VITA Tanja Schäfer is the managing partner of FISCHERANDFRIENDS. She took over the company in 2019. Previously, she held several positions at Axel Springer, including Head of Marketing, Regional Publishing Director and General Manager Brand Solutions of the BILD Group. Before that, she worked at the media network OMG for several years. She started her professional career at Ströer with Out of Home Medien.
Posted on: September 1st, 2023 by Dennis Bredtmann
Voss+Fischer Frankfurt, Hamburg, New York
Statement A great quote sums it up: “It often takes more courage to change your mind than to stay true to it”.
In a great jury, the greatest added value is to open up to completely different points of view, perspectives or argumentations and thereby expand previous convictions – especially when these fellow jurors come from a wide range of disciplines, responsibilities and backgrounds.
The recent past has disruptively shaken up all sectors of the communications and creative industries and overhauled established rules almost overnight. I look forward to lively discussions on the BrandEx jury about new experiences and benchmarks in dealing with the new normal of architecture, technology, atmosphere and design.
VITA Since May 2023 Chief Creative Officer at Voss+Fischer Frankfurt, Hamburg, New York
As Creative Concept Director & Brand Strategist, previously active in various CEO, team lead and site management functions at digital agencies, networks, brand experience agencies as well as design thinking and management consultancies, and for over 30 years always on the lookout for the one differentiating idea, the involving narrative, the unforgettable experience.
Member of ADC Germany, D&AD and founding member of the ADC Diversity Board.
Posted on: September 1st, 2023 by Dennis Bredtmann
LIXIL EMENA / GROHE X
Statement Since the Covid pandemic, the way we experience brands has changed dramatically. Digital and hybrid formats in particular have been tailored to the new needs of customers in a very short time and have gained a lot of importance. I am looking forward to getting to know new impulses, inspiration and exciting approaches. As part of the jury, I’m looking forward to taking a look behind the scenes and exchanging ideas with colleagues.
VITA Nina Celik is responsible for the hybrid brand experience under the GROHE X umbrella as Leader Hybrid Brand Experience at LIXIL EMENA. GROHE – a leading global brand for holistic bathroom solutions and kitchen faucets – employs over 7,000 people in 150 countries – 2,600 of them in Germany. In 2021, GROHE has added another dimension to its trade fair and event strategy: digital. With “GROHE X”, a dedicated brand for hybrid brand experiences has been created that focuses on both physical and digital experiences. Under the GROHE X umbrella, different target groups will find ideas and information tailored specifically to them – in multiple languages. This allows end consumers as well as professionals and members of the press to have a very individual GROHE brand experience. Now that real encounters are finally possible again, GROHE X is opening the new GROHE X Brand & Communication Experience Center in Hemer (NRW) in addition to its digital offering. It houses a visitor centre and five state-of-the-art studios for training, content development and hybrid events. This innovative brand experience is rounded off by three GROHE X Motion Trucks, which bring the GROHE X offering directly to the customer.
Posted on: September 1st, 2023 by Dennis Bredtmann
insglück Gesellschaft für Markeninszenierung mbH
Statement Creative projects in our industry have always excited me. And we need more of them! It is an honour and a great pleasure for me, together with the colleagues on this jury, to find out which ones are special. The best should be on stage!
VITA Starting out as a designer and event organiser, Frederik Nimmesgern arrived in the brand experience agency world after studying advertising communication. As a conceptual designer and creative director at Jung von Matt and Uniplan, he led numerous interdisciplinary teams in a wide variety of live communication projects. Since 2022, he has been creative managing director of the insglück agency.
Posted on: September 1st, 2023 by Dennis Bredtmann
Director and conceptualiser
Statement “All real life is encounter.” To consider together with the jury which formats have effectively reached their target groups – I am looking forward to that. Because we need beacons in our industry that inspire, are celebrated and make us grow. Bring it on!
VITA Chris Cuhls is a director and conceptualiser of corporate and public events. With over 20 years of experience in the TV and event industry, he counts companies such as Mercedes-Benz, SAP and Telekom among his clients. For well-known formats such as The Dome, Ein Herz für Kinder and Wetten, dass…? he worked as a recording manager and producer. Curiosity, creativity and relevant ideas drive him to stage encounters effectively. He has published specialist books on the subject of event design and runs a blog and podcast. He studied media management at Mittweida University of Applied Sciences. He lives happily in Cologne with his wife and three children. His credo: detail, timing, excellence.
Posted on: September 1st, 2023 by Dennis Bredtmann
what when why
Statement “How do you achieve maximum effectiveness? What emotional quality is needed for this? How do we communicate sustainably? How do we turn participants into stakeholders and stakeholders into ambassadors?” The mantra of live communication has been the focus of my work in this fascinating industry almost from the beginning.
As a jury member of the renowned BrandEx Award, I look forward to exchanging ideas with experts on which live communication projects have achieved the best effectiveness. It is important to me that in this context not only the big projects with corresponding budgets are noticed. Effectiveness is achieved through creative ideas that fit the occasion and their innovative and qualitatively outstanding implementation. And that works on any scale.
VITA As Founder and CEO of the internationally active live communication agency what when why, Carsten Knieriem and his team won the BrandEx Award 2023 in Gold. The project even received bronze in the “Best of Best” jury assessment.
The father of four children entered live communication while still studying economics, philosophy and psychology and founded his first agency. After finishing his studies, he immersed himself even deeper into the field in 1996 as Unit Director Events at VOK DAMS. This was followed by positions as managing director at the TC Group, vice president Europe for PGI Inc. and managing director at MCI Germany.
In 2009, Knieriem returned to self-employment and founded his company what when why in 2013 to further advance his own vision of live communication.
In 2022, Springer-Gabler published the book “Smarte Events – Das Eventmarketing der Zukunft: Onsite und online wirkungsvoll kombinieren.” (Smart Events – Event Marketing of the Future: Combining Onsite and Online Effectively), which he published together with his co-author Prof. Stefan Luppold. He condensed his agency’s formula for success into the slogan Emotion Engineering.
Posted on: September 1st, 2023 by Dennis Bredtmann
PHOCUS BRAND CONTACT
Statement In a world where we often think we have already explored every corner, for me there is a fascinating dynamic in the act of jurying. My inherent drive to be continually inspired by surprising creative ideas gives this process a vibrant energy. All the more so because the public jury session of the BrandEx Awards this year provides much-needed transparency.
VITA As the strategic head of the multi-award-winning creative agency PHOCUS BRAND CONTACT, Anja Osswald has been advising, designing and implementing brand experience projects worldwide since 1998.
The focus of her work is always the encounter between people and brands.
Together with her 32-strong creative team, she opens up new spaces for thought and experience at the interface of science, culture and business, building bridges between the permanent and the ephemeral, between the analogue and the digital, between the well-founded and the experimental.
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