International Festival of Brand Experience
04 | Der Neustart 18-01-2022

0 0 0 0
Days : Hours : Minutes : Seconds


At a glance

The International Festival of Brand Experience takes place on 19 January 2021 at Messe Dortmund.

The Festival takes place in Hall 3 of the Messe Dortmund. The address is: Rheinlanddamm 200, 44139 Dortmund. Please use entrance 2.

Arriving by car

Direct connection via the B1 (A40) to motorways A1 (Hansalinie), A45 (Sauerlandlinie), A2 (Berlin – Hanover – Dortmund – Oberhausen), A42 (Duisburg – Dortmund), B1 (A44) (Dortmund – Kassel).

Follow the signs to Dortmund. The Westfalenhallen is signposted on the motorway. For more details, see motorway map.

Parking facilities for approx. 8,800 cars and buses are available in the immediate vicinity. The parking fee per car is € 7 on all parking areas.

Park & Ride

Convenient Park & Ride facilities are available throughout the city. Park here and continue your journey by public transport.

Accessibility of halls

The whole of Westfalenhallen Dortmund is wheelchair-accessible. Halls 4 to 8 are interconnected and on ground level. The upper halls (2, 2U, 2N, 3A, 3B) can be reached by lift. Barrier-free sanitary facilities are available in all halls.

Wheelchair service

Wheelchairs can be borrowed from the porter against payment of a deposit. (Remember that only a small number of wheelchairs are available.)

Sanitary facilities

Toilets for the disabled are located in the entrance area of Messe-Forum and in the entrance to Messe West.

BrandEx Award: Participation and submissions

The BrandEx Award is open to all project participants (customer, agency, partner) provided that they hold the rights of use and exploitation or have had them transferred. They must specify who is responsible for the concept.

Projects should have taken place between 01 January 2019 and 30 June 2020.
The submission deadline is 01 July 2020.

Entries are submitted online. The submission tool is open from 01 March to 01 July 2020.
You can download the competition documents and components for each category here.

Entries for the Award can be submitted from 01 March to 01 July 2020. All details about the Awards are available here

No, you can work on a submission over a period of several days. Just make sure that you save entries after each step. Online sessions automatically end after 30-45 minutes, depending on browser, so it is advisable to write texts for the concept guidelines beforehand in offline mode and then copy and paste them into the form. The permissible number of characters (see checklists and lists in the download section on the right) includes spacing but excludes paragraphs.

You can submit your winning project to the categories ARCHITECTURE, EVENT, FORMATS, CROSSMEDIA or PLANNING, CRAFT, PRODUCTION with a total of 15 sub-categories. The FRESH Award is open to submissions from young entrants. You can find a list of the categories here.

All live marketing campaigns such as trade shows, exhibitions, events, PR activities, digital campaigns – including sub-sections of these campaigns – can be submitted. You can find a list of categories here.

Yes, a project can be entered several times but only once per sub-category.

Example: Exhibition stand A is entered in the category ARCHITECTURE. The opening event for this exhibition stand is also entered in the category EVENT, a technical service can be entered in PLANNING, CRAFT, PRODUCTION, etc.

Each uploaded project is subject to a fee.

Step 1: The participation fee is € 250,00 plus VAT per project. The submission deadline is 01 July 2020. For submissions from abroad we reserve the right to charge a bank fee of € 15.00.
Step 2: Projects that make it to the nominee list are subject to a further fee of € 480.00 plus VAT.
Profit: If you win a BrandEx Award, we reserve the right to charge a fee of € 1,250.00 plus VAT. The winning fee includes a festival ticket worth € 700.00. Nominees receive discounted ticket conditions.
FAMAB members receive a discount of 50,00 EUR per step.

Entries for the BrandEx FRESH Award are free of charge!

Corrections made after final submission of the documents by the Festival office are subject to a fee of € 90,00 net (for example if film material is replaced, or the project is re-categorised); if only minor changes are made, for example if an image is replaced or the text edited, we charge a fee of € 50,00 net.
For submissions from abroad, we reserve the right to charge € 15,00 to cover bank fees.

Please note that if you reach the nominee longlist and win a BrandEx Award, an additional fee of € 480.00 plus VAT or € 1250.00 plus VAT will be charged.

Remember that the uploaded film will be shown online on our website and on YouTube over a longer period of time. If you are nominated, it will also be shown at the Awards ceremony. Either use material that is not subject to GEMA conditions or register music accordingly. The costs must be covered by the entrants.

You can produce the entry poster yourself or have it made by a service provider of your choice. As an option, we are happy to offer you full service in this regard: simply upload your printable PDF here let us print and deliver your entry poster. Should you have us produce the poster, the price for the poster including printing is € 28.00 plus € 9.20 shipping plus VAT (delivery directly to the event). The invoice will be sent to you separately.

All important information about submitting entries to the BrandEx Award can be found in the Conditions of Participation and on the following page: LINK

BrandEx FRESH Award: Participation and submissions

BrandEx Fresh Award recognises the work of young talents in the industry.

Work can be submitted on the basis of the brief to two categories free of charge:
Best Fresh Students
Best Fresh Juniors

Click here for the exact conditions and instructions: LINK

The BrandEx FRESH Award is the young talent award for the live communication industry.

Best Fresh Juniors: The category for young professionals in communication agencies and marketing departments as well as freelancers with max. two years of professional experience. Alone or in a team with max. 5 participants.

Best Fresh Students: The category for all students interested in Brand Experiences. Whether design- and communication-oriented, technical, business or humanities studies. Alone or in a team with a maximum of 5 participants.

No, the BrandEx FRESH Award is free of charge and not bound to any project periods.

The brief and further information can be found here.

BrandEx Award: Jury and Judging

The interdisciplinary jury meets in Oktober and is made up of customers, agency representatives, architects, trade fair design and construction companies and other industry specialists.

Immediately after the jury meetings, all entrants will be notified in writing about if they won an award. All winners will be awarded their places at the BrandEx Award Show on 19 January 2021.

The jury assesses creativity and implementation success. The main criteria are creation, realisation and sustainability. You can download the detailed judging criteria for each category here.

In the main categories ARCHITECTURE, EVENT, FORMATS, PLANNING/CRAFT/PRODUCTION and CROSSMEDIA, gold, silver and bronze prizes are awarded. The prizes will be awarded according to the Olympic principle.

All winners also receive certificates for themselves and for their customers/partners as indicated on the entry form.


If you have any more questions, our team is available to help you at any time by telephone or by e-mail.
Mail: [email protected]