Press

Please note: Admission to the fair is only possible at the start of the fair.

ACCREDITATION GUIDELINES
As a trade fair organiser, we want to make it easier for journalists to access information about our events and our company by means of accreditation. Accreditation is granted solely for the purpose of journalistic reporting.

Media accreditation may be granted to
Persons from Germany or abroad who can prove their journalistic (also photo-journalistic) activity (with reference to the respective trade fair topic) as follows:

a. by submitting name articles not older than six months at the time of the event,
b. by submitting a masthead in which they are named as editors, permanent editorial staff or authors and which is not older than three months at the time of the event,
c. by submitting a written assignment of a full editorial staff in the original with reference to the current trade fair,
d. by means of a web link to an online publication that is established in the respective industry community and can demonstrate appropriate coverage. In these cases, pre-accreditation is required due to increased verification efforts. Such online media must have existed for at least three months, have regular entries and the last text with reference to the trade fair theme must be no more than three months old. (In individual cases there may be separate more detailed accreditation rules for bloggers and a separate status for bloggers).
e. by presenting proof, no more than six months old, that they work for school newspapers, or by presenting a valid ID from a youth press organisation, or by presenting written confirmation from the school confirming editorial work for the school newspaper.
f. Holders of a valid press card from a domestic or foreign journalists’ association.

Please note that the presentation of a press card is generally not the sole basis for accreditation. The fair organiser reserves the right to request further proof of journalistic activity in accordance with points a – e.

The credentials should be presented in German or English. In individual cases, the fair organiser reserves the right to additionally demand the presentation of a valid personal document with photo. There is no right to accreditation. If necessary, the fair organiser will exercise its domiciliary rights.

The following groups of persons will not be accredited:

• Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants as well as private escorts.
• Germans resident in Germany who present a foreign press card
• Persons who present a written assignment from a freelance journalist
• Persons who are exclusively privately active in social networks

Information on your press accreditation can be obtained directly from the BrandEx office:

BrandEx-Team:
+49 5242 9454-0

[email protected]