PHOCUS BRAND CONTACT
Statement
In a world where we often think we have already explored every corner, for me there is a fascinating dynamic in the act of jurying. My inherent drive to be continually inspired by surprising creative ideas gives this process a vibrant energy. All the more so because the public jury session of the BrandEx Awards this year provides much-needed transparency.
In a world where we often think we have already explored every corner, for me there is a fascinating dynamic in the act of jurying. My inherent drive to be continually inspired by surprising creative ideas gives this process a vibrant energy. All the more so because the public jury session of the BrandEx Awards this year provides much-needed transparency.
VITA
As the strategic head of the multi-award-winning creative agency PHOCUS BRAND CONTACT, Anja Osswald has been advising, designing and implementing brand experience projects worldwide since 1998.
The focus of her work is always the encounter between people and brands.
Together with her 32-strong creative team, she opens up new spaces for thought and experience at the interface of science, culture and business, building bridges between the permanent and the ephemeral, between the analogue and the digital, between the well-founded and the experimental.
As the strategic head of the multi-award-winning creative agency PHOCUS BRAND CONTACT, Anja Osswald has been advising, designing and implementing brand experience projects worldwide since 1998.
The focus of her work is always the encounter between people and brands.
Together with her 32-strong creative team, she opens up new spaces for thought and experience at the interface of science, culture and business, building bridges between the permanent and the ephemeral, between the analogue and the digital, between the well-founded and the experimental.