FISCHERANDFRIENDS
Statement
When it comes to an event, I’m not primarily interested in the biggest stage or the most spectacular effect. I’m interested in the idea behind it. What was the aim, and how consistently was that idea put into practice? Does the experience create something that lasts? It is this focus on the interplay between strategy, creativity and impact that makes serving on the jury so exciting for me, time and time again.
When it comes to an event, I’m not primarily interested in the biggest stage or the most spectacular effect. I’m interested in the idea behind it. What was the aim, and how consistently was that idea put into practice? Does the experience create something that lasts? It is this focus on the interplay between strategy, creativity and impact that makes serving on the jury so exciting for me, time and time again.
VITA
Tanja Schäfer is the managing partner of FISCHERANDFRIENDS. She took over the company in 2019. Prior to that, she held various positions at Axel Springer, including Head of Marketing, Regional Publishing Director and General Manager of Brand Solutions at the BILD Group. Before that, she worked for several years at the media network OMG. She began her career at Ströer in the out-of-home media sector.
Tanja Schäfer is the managing partner of FISCHERANDFRIENDS. She took over the company in 2019. Prior to that, she held various positions at Axel Springer, including Head of Marketing, Regional Publishing Director and General Manager of Brand Solutions at the BILD Group. Before that, she worked for several years at the media network OMG. She began her career at Ströer in the out-of-home media sector.