International Festival of Brand Experience
02 | Passion 14-01-2020

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Award ceremony will take place on 14 January 2020

The international and interdisciplinary jurors met and nominated their favourites. The winners of the second BrandEx Award have thus been announced. The awards of the creative competition for successful live communication under this year’s motto “02 | Passion” will be presented on the occasion of the International Festival of Brand Experience at the Messe Dortmund. Below are the winners of the BrandEx Award 2020, the best entries in each category. A total of 45 winners will receive trophies in gold, silver or bronze.

Six winners will receive the BrandEx Fresh Award, again in the sub-categories Students and Juniors in Gold, Silver and Bronze. The first, second or third place winners in each segment will be announced on stage. This means that it will remain exciting for everyone until 14 January 2020.

Entries to the international BrandEx Award can be made in the “Event”, “Architecture”, “Crossmedia”, “Planning, Craft, Production” and “Fresh” categories.

For the “Event” segment, submissions were possible in the categories “Best Brand Activation”, “Best Live PR”, “Best Motivation/Best Employee Event”, “Best Corporate Event” and “Best Conference”.

The “Architecture” segment is divided into the categories “Best Stand”, “Best Brand Architecture”, “Best Thematic Exhibition” and “Best Store Concept”. In the “Best Stand” category, participants could submit their contributions in the formats “S”, “M” and “L” according to their project size.

The “Crossmedia” segment is divided into “Best Integrated Brand Campaign” and “Best Interactive Installation”. The “Planning, Craft, Production” segment enables participation in the “Best Craft” categories and for the first time in “Best Catering”.

The BrandEx Fresh is aimed at young creative talents in live communication and gives students and juniors from the industry the opportunity to submit their contributions.

The order of winners listed below is arbitrary. The winners will only be announced at the BrandEx Award Ceremony on the evening of 14 January 2020 at Messe Dortmund.

Winners BrandEx Award 2020

ARCHITECTURE

Best Stand S

– Gold Digger – The Klarx Club, Atelier Damböck Markenkommunikation GmbH
– OBI Wohnen & Interieur 2019, FRAMEWORK GmbH
– Porsche at Slush Conference 2018, tisch13 GmbH

Best Stand M

– Unveil The Future, Cheil Germany GmbH
– WÜSTHOF at Ambiente 2019, Milla & Partner GmbH
– Bundesdruckerei HMI 2019 – Mit Sicherheit erfolgreich, Studio Bachmannkern GmbH

Best Stand L

– Hyundai – Design your own world, ATELIER BRÜCKNER GmbH
– „Let’s build the city of the future“ – Wicona at BAU 2019, Atelier Seitz GmbH
– Colmo at Appliance & Electronics World Expo, Uniplan GmbH & Co. KG

Best Brand Architecture

– KTM Motohall, ATELIER BRÜCKNER GmbH
– Samsung City CES 2018, Cheil Germany GmbH
– SCHÜCO | Experience Progress at BAU 2019, Schüco International KG

Best Thematic Exhibition

– MoMö – Schweizer Mosterei- und Brennereimuseum, Aroma AG
– Arabian Journeys, ATELIER BRÜCKNER GmbH
– Sounds of Silence, Idee und Klang GmbH

Best Store Concept

– kinder® Ice Cream Frozen Store, fischerAppelt live marketing GmbH
– Think at IBM Pop-up, George P. Johnson GmbH
– Love Magenta, hartmannvonsiebenthal the brand experience company GmbH

EVENT

Best Brand Activation

– Samsung Windows into the Future, Cheil Germany GmbH
– Porsche Sound Night 2018, STAGG & FRIENDS GMBH
– got2b @GLOW – Festival Hub, STAGG & FRIENDS GMBH

Best Live PR

– kinder® Ice Cream Frozen Store, fischerAppelt live marketing GmbH
– Worldpremiere Porsche 911 „timeless machine“, Pure Perfection GmbH
– BMW Vision iNEXT World Flight, Vok Dams Events GmbH

Best Motivation / Best Employee Event

– Mercedes-Benz Global Training Experience Dresden 2019, jangled nerves gmbh
– #erlebehoch20, Passepartout Agentur für Events GmbH
– Employee Campaign – INTAX Racingteam 2018, POMMEREL Live-Marketing GmbH

Best Corporate Event

– HCH. KÜNDIG & CIE. AG – ‚At the cutting edge‘, Bright Entertainment AG
– InvestmentAktuell 2019 – Da5 Le6en 2ählt (live counts), insglück Gesellschaft für Markeninszenierung mbH
– Audi Dealer Meeting Marbella 2019, Schmidhuber Brand Experience GmbH

Best Conference

– Porsche Holding Konzerntagung 2018, KFP Five Star Conference Service GmbH
– I AM Digital Convention 2018, Nordisk Büro Plus GmbH
– RHIZOME – Connected Kitchen Conference, planworx AG

CROSSMEDIA

Best Integrated Brand Campaign

– 100 % Digital – from net to store, HOYA Lens Deutschland GmbH
– got2b @GLOW – Festival Hub, STAGG & FRIENDS GMBH
– Metropolis Ruhr – City of cities, TAS Emotional Marketing GmbH

Best Interactive Installation

– Samsung Windows Into The Future, Cheil Germany GmbH
– SAP Interactive Showcase „Augmented Intelligence” at the Hannover Messe 2019, MCI Deutschland GmbH
– IBM Watson IoT Intelligent Building Installation, MONOMANGO GmbH

PLANNING, CRAFT, PRODUCTION

Best Craft

– Constellations – a drone choreography pays poetic homage to Frankfurt am Main, Atelier Markgraph GmbH
– Samsung Windows Into The Future, Cheil Germany GmbH
– IQOS World Revealed by Alex Chinneck at Milan Design Week 2019, satis&fy AG

Best Catering

– 60 Years of Allguth by LPS Event Catering, LPS Event Catering
– Brand messages good enough to eat – Catering SHIFT2019 by ottomisu, FR Event- und MesseCatering GmbH
– Kirberg’s Corporate Food for Grand Hall Zollverein®, Kirberg GmbH

FRESH

Best Fresh Juniors

– Sven Bergert, Lina Rotert, Sarah Maurer, Jaqueline Kroh und Hellen Jahn (fischerAppelt live marketing GmbH)
– Karsten Göke (George P. Johnson GmbH)
– Tian Lu (Uniplan GmbH & Co. KG)

Best Fresh Students

– Carolina Beretta und Sabrina Kessel (CBS Cologne Business School)
– Domaris Kruse und Merve Karadeniz (iubh Internationale Hochschule)
– Leon Tallner (ISM Stuttgart)

Bookings for the International Festival of Brand Experience 2020 and the presentation of the BrandEx Awards can be made at www.brand-ex.org