Successful live communication projects honoured with the BrandEx Awards 2020
Awards ceremony held during the second International Festival of Brand Experience
The secrets of the last several weeks and months have been revealed. The BrandEx Awards were presented at the International Festival of Brand Experience in Dortmund on 14 January 2020. At a festive ceremony with more than 1.000 guests in attendance, fifty-one award winners shared their delight over their gold, silver and bronze trophies. The prizes are awarded for successful projects in experiential marketing, including marketing events, trade show stands and brand worlds.
In line with the theme ‘02 | Passion’, the international BrandEx Awards honoured entries in the segments ‘Event’, ‘Architecture’, ‘Crossmedia’, ‘Planning, Craft, Production’ and ‘Fresh’. Next year another category will be added: ‘Formats’ will focus on innovative and creative event formats, which can include small, disruptive festivals as well as long-established trade fairs. The three awards will be presented for Best Trade Fair, Best Festival and Best New Format. The evaluation criteria include the concept, idea, implementation and sustainability.
The BrandEx creative competition for successful live communication was successfully premiered last year at the first International Festival of Brand Experience and received a record number of entries this year. The international jury evaluated 149 entries and awarded gold, silver and bronze trophies to the following projects and winners at the awards ceremony.