With the International Festival of Brand Experience (BrandEx), the initiators BlachReport, FAMAB, Messe Dortmund and Studieninstitut für Kommunikation are creating an exclusive platform for event managers and creatives, PR and communication specialists, advertisers, marketeers, scholars, service providers and bright young talents from the trade fair industry, architecture and live communication – nationally and internationally. BrandEx consists of a conference with first-class subjects and speakers plus the BrandEx Awards which recognise the year’s best projects from the areas of live marketing and brand architecture.
The second edition of the International Festival of Brand Experience takes place on 14 January 2020. In various interactive formats such as forums, workshops, bar camps, world cafés, round tables, background interviews and performances, BrandEx will examine relevant industry topics and trends in a multilingual setting. The BrandEx Awards will be presented to the best projects in the evening, with the big BrandEx aftershow party concluding the Festival.
Another thematic highlight is the BOE, the leading trade show for experience marketing, which also takes place at Messe Dortmund on 15 and 16 January 2020, immediately after BrandEx.