06 | BrandEx 2024
17.-18. JANUARY 2024

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02 | Passion

β€žTo inspire passion in others, you must be passionate yourself…β€œ Passion represents power and intense emotion – and is the central theme of the second International Festival of Brand Experience (BrandEx). Passion transforms trade show stands into fantasy landscapes, turns events into lasting memories and meetings into genuine encounters. But what drives this passion and how is it aroused? Where can you find it? And how do you keep it burning?