06 | BrandEx 2024
17.-18. JANUARY 2024
The first BrandEx Awards Ceremony will take place in Dortmund on 15 January 2019, on the eve of the BOE trade show. If you want to join the winners on stage, you’ll have to hurry.
Dear Readers,
With a BrandEx Award ranking, you can also collect points for the German Event Creative Ranking list. Find out how this works and why it is offered in this newsletter.
We also introduce you to members of the BrandEx Award jury and explain the categories in the new competition for live marketing and spatial communication.
Ethletic – Sneakers from nature with love and a smile
Events can be referred to in number of ways: congress, festival, exhibition, conference. But what it boils down to is just one thing: a meeting. People meeting people. Even though, or perhaps because, the world is becoming an increasingly digitalised place, many young people are hungry for personal meetings. And they also want to design and shape meetings.
Dear Readers,
It has lots of names. Congress, festival, exhibition, conference. But what it boils down to is just one thing: a meeting. People meeting people. Even though, or perhaps because the world is becoming an increasingly digitalised place, many young people are hungry for face-to-face meetings. And they also want to design and shape those meetings. This is why the International Festival of Brand Experience (BrandEx) is aimed not only at a specialist audience from the exhibition, architecture and live communication business, but also and very specifically at creative young professionals.
With many creative ideas, the International Festival of Brand Experience is launching the new BrandEx Award, its first creative competition for successful live communication. It is an amalgamation of the FAMAB AWARD, FAMAB NEW TALENT AWARD, INA Award and BEA Award.
The organisers are welcoming submissions for the upcoming International Festival of Brand Experience 2019. Industry insiders and live communications experts are encouraged to respond to the call for papers to put forward their own contributions to the conference programme, express a critical opinion, give a talk on scientific findings or introduce pioneering technologies.
The organisers of the International Festival of Brand Experience, who launch their ambitious project on 15 January 2019, want nothing less than to reshape the German event scene. Initiators Messe Dortmund, Studieninstitut für Kommunikation and BlachReport have joined forces to pilot a fascinating new format: the International Festival of Brand Experience (BrandEx), whose home base and permanent venue will be Messe Dortmund. The overall tagline of the Brand Experience Festival 2019: “01: die Begegnung”.
“I believe our industry events need a permanent base. A place where all players can meet and share interest concerns and ideas. And I’d like this place to be Dortmund. This is where BOE, the leading trade show for experience marketing, has already set standards as an industry forum.”
“We believe our industry needs to regularly engage in far-reaching, stimulating discussions with itself and others. An internationally relevant event with a wide variety of formats under one roof is the perfect solution.”
Co-initiator Michael Hosang of the Studieninstitut für Kommunikation sees the new format as “a departure for new shores. By combining familiar event formats, we are creating a platform for interdisciplinary dialogue with experienced industry players and even young international talents with the International Festival of Brand Experience.”
Recent Comments