17:45 – 18:15 | Playground Stage
Two concept developers divulge the secrets. Of their own style and joint work.
Mario Nicolosi | Pat Kalt
In April 2019 two agencies merged – both of them positioned in the experiential segment, but with two very different profiles. Creative and visual minds met strategists focussed on implementation. Great solutions met detail-obsessed wonkiness. And two creative directors with almost two decades of industry experience had to figure out how they would develop concepts together in the future. Each with his own strong opinions. Each with passionate commitment. In our presentation we give you a glimpse of how each of us found our calling over the years, how presentation styles and qualities developed, what creative processes we use and how we found the path to a shared signature style. In the workshop we will assign several small tasks to the participants. The presentation is aimed at the established young concept developers who want to see how the old hands fumble around time and again. Because concept development entails
risky adventures and sheer passion.
After a basic training in journalism at the Badische Zeitung, Pat Kalt studied German and English literature, art and modern history at the University of Basel. In 1999 he joined the Danish-Icelandic artist Olafur Eliasson in Berlin, where he supervised and realized numerous spatial art projects until 2004. He also worked as a freelance copywriter, editor and conceptual designer.
In 2005 Pat moved to the Munich creative agency Expolab as Head of Creation, where he became a partner in 2009. In 2013 he moved to tisch13 as Creative Director, where he joined the management team of tisch13 as Partner and Managing Director in 2014. tisch13 is now part of the METZLER VATER GROUP and has been strengthened and expanded since then.
Pat is a member of the Art Director’s Club Germany and – together with his creative teams – has received numerous renowned awards for his work in recent years.