International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Detlef Wintzen

insglück Gesellschaft für Markeninszenierung mbH
FAMAB-Management Board, Board department: Politics + Society

11:45 – 12:15 | Playground Stage
The agency: An obsolete model or the organisational form of the future?

The labour market is undergoing a fundamental change. Megatrends such as sustainability, digitalisation and demographic change are increasingly prompting companies to rethink their business models and restructure their organisation. Everyone is talking about the concept of ‘New Work’, and recruiting passionate high potentials for one’s own company is becoming more and more difficult. This change also affects the agency as an organisational model. Is the agency an obsolete model or is it actually the organisational form of the future?

Detlef Wintzen has been drawing on his theatre production expertise to develop exceptional live communication event concepts since 1995. His dramatic compositions provide immersive brand experiences that help to build lasting customer relationships. Thanks to his professional background in film, TV and theatre, Detlef Wintzen knows exactly how to engage with an audience, provoke reactions and command attention. insglück has won many national and international awards. Over the years it has remained high on the event agency ranking list and evolved into an agency with the expertise and
execution to deliver absolutely unique concepts to its clients. Detlef Wintzen believes in importance of unconventional thinking and being an innovator in your industry. Even outside the workplace Detlef Wintzen keeps himself busy. His motto is: stay alert, dynamic and physically fit. In creative processes he likes to think outside the box as a source of fresh ideas.