International Festival of Brand Experience
03 I Die Kraft 19-01-2021

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Tage : Stunden : Minuten : Sekunden

Detlef Wintzen

CEO
insglück Gesellschaft für Markeninszenierung mbH
FAMAB-Vorstand, Ressort: Politik + Gesellschaft

11:45 – 12:15 Uhr | Playground Stage
Die Agentur: Auslaufmodell oder Organisationsform der Zukunft?

Der Arbeitsmarkt befindet sich in einem elementaren Wandel. Megatrends wie Nachhaltigkeit, Digitalisierung und der Demografische Wandel bewegen immer mehr Unternehmen dazu ihre Geschäftsmodelle zu hinterfragen und ihre Organisation neu auszustellen. New Work ist in aller Munde und leidenschaftliche High Potentials für das eigene Unternehmen zu gewinnen wird immer schwieriger. Dieser Wandel betrifft auch das Organisationsmodell Agentur! Ist die Agentur ein Auslaufmodell oder sogar die Organisationsform der Zukunft?

Vita
Detlef Wintzen has been drawing on his theatre production expertise to develop exceptional live communication event concepts since 1995. His dramatic compositions provide immersive brand experiences that help to build lasting customer relationships. Thanks to his professional background in film, TV and theatre, Detlef Wintzen knows exactly how to engage with an audience, provoke reactions and command attention. insglück has won many national and international awards. Over the years it has remained high on the event agency ranking list and evolved into an agency with the expertise and
execution to deliver absolutely unique concepts to its clients. Detlef Wintzen believes in importance of unconventional thinking and being an innovator in your industry. Even outside the workplace Detlef Wintzen keeps himself busy. His motto is: stay alert, dynamic and physically fit. In creative processes he likes to think outside the box as a source of fresh ideas.