Experience Nature’s Taste


Architecture, Best Stand M (101 bis 500 m²)



Concept Summary

Symrise is one of the leading suppliers of fragrances, flavors, cosmetic ingredients and active ingredients as well as functional ingredients. At this year's PLMA trade fair the supplier presented new concepts with which food manufacturers can offer "conscious nutrition with full taste". Symrise is thus responding to the growing demand for natural, authentic and sustainable food. Under the motto "Experience Nature's Taste", visitors were able to try 27 individually designed, natural and exciting new products, especially created for this event, which react to nutrition trends and develop them further. The design approach of the trade fair concept picks up on three essential trends and translates them into associative visual worlds. These trends are “code of nature®” with focus on naturalness and authentic taste, “symlife®”, which stands for healthy yet tasteful products, and “flexitarianism”, addressing the need for solutions for plant based alternatives to animal protein. The three main design components are derived from the associations with these trends: Sustainable scaffolding, marine pine as building material, stylized paper herbs and graphics for the show. The brand presence is clearly structured into a product and a catering area. The centre of the stand is a kind of stylized "BÜDCHEN" (kiosk) with compact dimensions that allow associations with a mobile kitchen. Further associative elements of the stand are oversized, stylized herbs made of paper as well as individually made high-tables based on farm pitchforks. The result is the blueprint for a type of modern farm shop that is primarily oriented towards the theme of sustainability and naturalness.

Heine Warnecke Design GmbH
Uniplan GmbH & Co. KG
Symrise AG
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