Concept Summary

The best never rest: After winning the Skytrax World’s Best Airport award for the seventh consecutive year, in 2019 Changi Airport reveals its brand new attraction in Singapore: Jewel Changi Airport. A world-class lifestyle destination to inspire and entertain visitors from all over the world. Located on Level 4 of this stunning architectural highlight, the Changi Experience Studio covers over 3.000 m² and offers a sequence of numerous interconnected subspaces. Visitors find themselves in a playful brand world offering numerous ways to explore the key messages whilst revelling in a massive responsive environment. The Changi Experience Studio is not only special in scope and its consistent cross-medial storytelling - each component uses current interaction technology and didactics: The entire range of analog, digital, haptic and mixed reality is applied. Upon entering the exhibition, all visitors receive their very own personalised device - the Travel Guide. The technology in the Travel Guides enables visitors to explore numerous touchpoints and collect their individual data. It is the embodiment of the exhibition experience leitmotif: To capture instagrammable moments and memories and post them straight onto social media – the travel guide turns visitors into true brand ambassadors. The Changi Experience Studio opens up a completely new way of engaging with customers and telling a brand story: By using the superelevated leitmotif of a journey, a seamless visitor experience was created, designed to let visitors explore the company’s DNA and its core messages and so strengthen the community´s ties with Changi Airport.