International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Matthias Benz

Founder of Benz & Ziegler GbR

15:00 – 15:30
Spaces of encounter

Stage: KEYNOTE LOUNGE 2
Format: Power presentation
Track: Space

On the basis of exemplary projects, Matthias Benz investigates the architectural staging of brands, the interaction of architecture and design as well as the special task of translating digital products into the spatial and haptic.

Profile
During his studies, Matthias Benz already worked for Felipe Assadi Arquitectos in Chile and Woha Architects in Singapore. In 2007 he joined Lord Norman Foster in Berlin as an architect and worked on renowned international projects. In 2010 he starts at MDLab, where as project manager he supervises the architectural projects of international brands, such as the Samsung Expo Pavilion 2012 in Yeosu, Korea. Together with Christoph Ziegler he founded the architectural office BENZ & ZIEGLER in 2012.