11:15 – 11:45
BPitch culture – the new definition of a value system as the trigger for future pitch formats!? Encounters
Stage: 70s STAGE
Format: Power presentation
Track: Cultural Change
The current pitch culture doesn’t create enough added value for agencies or for customers. Only a paradigm shift initiated by the industry itself can generate a fertile environment for fruitful encounters. A new value system defines the attitude of the industry and creates alternative encounter formats.