06 | BrandEx 2024
17.-18. JANUARY 2024

0 0 0 0
Days : Hours : Minutes : Seconds

Jonathan Geyer

Full Moon Group GmbH

11:15 – 11:45
BPitch culture – the new definition of a value system as the trigger for future pitch formats!? Encounters

Stage: 70s STAGE
Format: Power presentation
Track: Cultural Change

The current pitch culture doesn’t create enough added value for agencies or for customers. Only a paradigm shift initiated by the industry itself can generate a fertile environment for fruitful encounters. A new value system defines the attitude of the industry and creates alternative encounter formats.