06 | BrandEx 2024
17.-18. JANUARY 2024

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Gina Schöler

Minister of happiness

12:00 – 12:30
Bring on the good life! Happiness has side effects, and that’s a good thing.

Stage: NATURE STAGE
Format: Interactive stimulus
Track: Individuality

What’s truly important? What makes us happy? What can we personally do and change to achieve this? Gina as the Minister of Happiness creatively inspires you with her interactive encouragement to ponder and participate. That has positive effects on personal and societal well-being. Gina playfully presents insights, facts and figures from happiness research and positive psychology. With a good helping of fun, the interaction shows how you can integrate happiness in your everyday (working) life, and how to shape the good life, so that you can become an ambassador of happiness yourself!

12:45 – 13:15
Moments of Encounter – Talk to me!

Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

An open ear: Minister of Happiness Gina invites you to an audience. Press the pause button briefly, gather impressions and let your thoughts flow freely. Say what’s on your mind and what concerns you, moves you, motivates you. Gina will listen mindfully to whatever you have to say – without replying and without judging.

13:30 – 14:00
Moments of Encounter – Eye Contact Challenge!

Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

Look me in the eye: interpersonal relationships develop through awareness and appreciation. Minister of Happiness Gina offers eye contact based loosely on the ‘Eye Contact Challenge’. Feel the impact it can have on you when you simply look a stranger in the eye.”

15:00 – 15:30
Moments of Encounter – Free Hugs!

Stage: NATURE INTERACTIVE
Format: Moments of Encounter
Track: Individuality

Encounters create growth: People need up to 16 hugs per day and a hug should last more than 20 seconds to get the happiness hormones flowing. Minister of Happiness Gina will be distributing free hugs – sharing a large helping of happiness for free! Who dares to participate?

Profile
Trainer, speaker and coach in the fields of happiness, satisfaction and lifestyle.
Author (“Das kleine Glück möchte abgeholt werden” Campus Verlag publishers).
Gina heads the nationwide initiative “Ministry of Happiness and Wellbeing” and calls for an increase in gross national happiness with colourful campaigns and activities. Her motto: Action, not words! As a dyed-in the wool Mannheimer and passionate do-gooder, Gina invented her own job: Minister of Happiness. With a background in communication design, Gina now advertises values. Using tangible approaches that are immediately transferable to everyday (working) life, she fascinates thousands of people, companies and even German ministries.