International Festival of Brand Experience
05 | Der Aufbruch 11.01.2023

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Colja Dams

CEO VOK DAMS Agentur für Events & Live-Marketing

12:30 – 13:00 | Playground Stage
Live+ Marketing Automation

Data driven creativity for result driven WOW experiences

Gain insights into the latest trend in marketing and how data can be used to create results, drive success and ensure even more promising campaigns.

Colja M. Dams has been managing partner of the VOK DAMS agency for events and live-marketing since 1998. Since its foundation in 1971, the agency has specialised in direct, experience- and result-oriented marketing communication. Early on, he recognized the importance of the internationalization of the industry and the need to be close to his customers, so he opted for networked strategies. With innovative approaches, he repeatedly established new standards in events and live-marketing, which VOK DAMS Strategy Solutions is constantly developing to keep up with the times.