International Festival of Brand Experience
03 | Die Kraft 19-01-2021

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BrandEx Award 2021

The BrandEx Award (an amalgamation of the former FAMAB AWARD, BEA Award, the FAMAB NEW
TALENT AWARD and the INA Award) is a creative award for successful live communication. It honours
outstanding brand experiences, i.e., international benchmarks in live communication at meetings,
conferences, events, etc., as well as in temporary and permanent architecture. The key evaluation
criteria are creativity and successful implementation. Prize-winners are selected by a competent and
independent jury.

There is a new category for the BrandEx Award 2021! – FORMATS
With its newest category, the BrandEx Awards focusses on innovative and creative event formats.
This category is aimed at new, small, disruptive festivals as well as trade fairs that have existed for
many years.
The category consists of the following subcategories:
– Best Tradefair
– Best Festival
– Best New Format

Further information about the BrandEx Award 2021 can be found in the submission documents!