12:00 – 13:15 Uhr
Live Communication: The Dinosaur of Corporate Communication?
Bühne: URBAN INTERACTIVE
Track: Cultural Change
Will brand experiences take place only in the virtual world in the digital age? Will live communication become the dinosaur of corporate communication? Certainly not! Our customers want to experience emotions – but this raises the question of what future scenarios will look like. How will the live communication formats be reinvented in the age of digitalisation in response to the changed expectations of our trade show visitors and event participants?
These are exciting issues in our industry – experts will engage in dialogue on these topics in the fishbowl. Join the discussion!
Stephen is a highly motivated senior communications and marketing manager with 18 years of experience in various industries and business environments. He has a proven track record of success, including the management of some of the largest MarCom and event projects within Siemens and is a role model for his own professional career motto: Consider it solved. In his current role he is responsible for the Communication Services team of Siemens – a team of experts that consults, organizes and realizes key events and trade shows, as well as the production of on- and offline communication assets across all businesses. His current priority is the digital transformation of the function to drive brand and business growth of Siemens.