07 | BrandEx 2025
15.-16. JANUAR 2025

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Polina Zakh

Senior Vice President
Sila Sveta

14:45 – 15:15 Uhr | Mainstage
Digital immersive experiences

Dance as an optical illusion. Poem as a 3D mapping synopsis. Music as a holographic projection. Sila sveta likes to break physical laws, invent new technological tricks, translate classical stories into multimedia language. Senior Vice President Polina Zakh provides insights into the work of Sila Sveta. You can look forward to breathtaking productions by the award-winning creative agency
with offices in Moscow and New York.

Polina Zakh is the Vice President of Sila Sveta Studio. A creative visionary, her expertise includes 3D mapping, laser programming, interactive installation, and set design. Some of Polina’s major projects include her curation of the visuals for famed Hip Hop artist Drake’s ‘Scorpian’ tour, the Met Gala interactive experience, visuals for Cardi B’s performance at the 2019 BET Awards, visuals for Alexander Wang’s Spring/Summer 2020 fashion show, and visuals for Ian Schrager’s EDITION hotels worldwide.
Polina’s career began at the world-class Erarta Museum of Contemporary Art where she served as a Gallery Director. Her background is in Art, Business, and Cross-Cultural Communications. An innate artist, Polina brings forth an eye for the spectacular, an instinct for originality, and a diverse range of experience and knowledge that is deeply embedded in all of her creative conquests.