07 | BrandEx 2025
15.-16. JANUAR 2025

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Maarten Schram

Founder & Managing Director
LiveCom Alliance | European Institute for Live Communication

14:00 – 14:30 Uhr | Keynote Lounge 1
LiveCom Alliance presents 4th ed. European Industry Survey

The LiveCom Alliance European Industry Survey captures the major trends and economic impact drivers for the live communication industry. Founder and managing director Maarten Schram will reveal the outcome of the 2019 edition, executed by R.I.F.E.L. Institute.

Maarten Schram established LiveCom Alliance in 2016 as a non profit foundation on the believe that the live communication industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Today, serving nine national organizations (participating associations) and affecting over 750 leading agencies (associated members) around Europe. Maarten thrives the pan-European industry creating a stronger, more sustainable and more interesting playing field by introducing the first pan-European Code of Ethics (2017) and first pan-European Pitch Guidelines (2018). Furthermore he publishes the European Industry Survey yearly. The LiveCom Alliance European Industry Survey aims to capture the major trends and economic impact drivers for the live communication industry in the world’s biggest free trade area. The 2019 edition will be executed by the renowned market research institut RIFEL, an important step towards building a comprehensive overview of this important industry. Maarten is also managing director at the Independent Dutch Event Association (IDEA), the association for Dutch leading event agencies. Since he graduated from the InterCollege Business School in The Hague, he is working in the event and live communication industry for 25 years. Maarten is also jury member and involved in the advisory board of several national and international awards and events.