07 | BrandEx 2025
15.-16. JANUAR 2025

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Jędrek (Andrzej) Nykowski

Creative Director
Mea Group Sp. z o.o.

15:30 – 16:00 | Factory Stage
Earth Day Every Day – Brand Experience in times of climate catastrophe

We’ll talk about global projects based on promoting the responsible cleaning habit – similar to the healthy lifestyle – by promoting pro-ecological behavior, education, establishing cooperation with environmental organizations and by creating public available cleaning tools. This projects presupposes involvement of large brands and companies. Will we use our resources and knowledge of global partners to make real change not only green washing?

He has been associated with the event industry for 13 years, initially as a producer, and then as a creative role. In Mea Group event agency since 2015, currently as Creative Director he manages the work of the Creation Department. Since 2019 Creative Partner also in EWENEMENT (subsidiary agency of Mea Group). He specializes in comprehensive preparation of creative concepts for clients, including creating concepts, scenography (design, coordination), directing events.Creative Director of the Year of the Event Industry in the MP Power Awards 2018 competition. A trainer, conducts training “Event Manager – planning, organization and management of event projects” and a lecturer at the Event Management Studies at the Faculty of Management of the University of Warsaw.