SCHÜCO BAU23 MUNICH / TRADE SHOW PRESENTATION

Category

Architecture, Best Brand Architecture

Status

Entry, Nominee, Winner

Award

Bronze

Concept Summary

SCHÜCO @ BAU23 MUNICH / TRADE SHOW PRESENTATION REDUCE TO THE MAX The strength of Schüco’s sustainable booth presentation lies in its focus on the essentials: reduced spaces, fewer materials, highlighting product features and messages. The exhibits stand on their own and are presented in a minimal architectural environment. The concept for the booth is rooted in an urban context. Inviting green spaces are becoming increasingly central to urban metropolises. At the Schüco stand as well, the focal point is a large garden, serving as a meeting place and green oasis. Schüco‘s messages, such as the launch of the new campaign, are atmospherically staged through space-encompassing media installations. The technological features of entire facade systems, such as SUSTAINABILITY or SECURITY, are effectively conveyed through large-format films positioned behind them. The idea of „reduced to the max“ behind the booth design aligns with Schüco’s commitment to sustainability without compromising the company’s high standards in brand and product presentation. Numerous measures have been implemented to significantly reduce and offset CO₂ emissions from the Schüco stand. This includes a substantial 60% reduction in booth construction while maintaining its impact.

Roles
Kunde
Schüco International KG
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