SCHÖCK @ BAU 2023 / TRADE FAIR PRESENTATION CONCRETE SHELL The overarching idea is RECOGNITION. On international construction sites, the building products manufacturer Schöck has become synonymous with thermal insulation, soundproofing and sophisticated reinforcement technology. SCHÖCK’S fair presentation at the BAU reflects this claim. The spatial concept picks up upon the aesthetic look of a concrete shell. The orthogonal structure creates an unmistakable big picture. Staging performance – the product presentation makes the building products and their high-tech features visible, whose intention is precisely to become invisible after installation. Schöck’s specialized products are differentiated in application fields. Clearly themed areas and product islands explain the products physically, showcasing their installation process, the visual outcome, and the convincing technical benefits. Approaching design in an interdisciplinary manner: complex products can also be explained through a digital information terminal, enabling the Schöck team to conduct a comprehensive and in-depth exploration. Deep dive – this digital tool was specifically developed for communication at the booth and integrated in the overall experience.