Concept Summary

D’ART DESIGN @ OMR 2023 / FESTIVAL BOOTH IN BETWEEN At the OMR – The Festival for the Digital Universe, D’art Design presents itself with a deliberately experimental presence, demonstrating its expertise merging space, content, and experiences. IN BETWEEN: the agency is expanding its physical presence with digital experiential spaces and showcasing developments for 360° Environments, Augmented Reality, Virtual Reality, and Mixed Reality. Within just 66 square meters, an intriguing presence is created with minimalist yet strong elements: Neon-colored scaffolding and large media screens. Boundaries are dissolved as the entire booth and its surroundings are duplicated in an all-encompassing mirrored wall. The spatial perception is constantly changing, giving surprising views, and perplexing reflections. The IN BETWEEN experience is enhanced through Virtual Reality applications. D’art Design deliberately utilizes the physical and creative freedoms achievable in virtual worlds. Various activities and gaming challenges can be tested and viewed live by the audience on large-scale screens. Transitions between the real, the mirrored and the digital worlds are seamless.