Concept Summary

One opportunity to make memories. 4 quarters to create a new company. 12 weeks preparation for that one opportunity. Reaching 54 countries worldwide. 2500 employees live (800) and virtual (1700). In all time zones - simultaneously translated in 4 languages. For the first time ever, employees would hear from management team. There was only one chance to get it right. With a ONE 3-part global hybrid event, including two TV shows broadcast worldwide, one onsite event in Switzerland and more than 30 satellite events around the globe. The day had its own new handwriting and was carefully choreographed to celebrate the launch of the new company with one clear aim: #MoveFurther. In part 1, the new corporate brand, strategy and values were presented and the brand new image film of the company was shown as a world premiere. Live interaction between employees and the leadership team was possible during the whole event. A stunning reveal of the Sauber F1 car marked the launch into part 2 of the day. Special VIP guests from the F1 team talked about their strategic partnership with Accelleron, digitalization and teamwork. A talented employee and artist presented three customized pairs of sneakers as a special highlight on stage. One pair was auctioned online for the charity Save the Children. The story went viral and created a great deal of interest, and invaluable brand exposure.” Part 3 was all about celebrating Accelleron as a newly independent company. Countless posts from employees across internal networks and social media bore testimony to the success of an event that created an energetic atmosphere and a sense of unity worldwide. A successful launch, for the start of a new era!