Concept Summary

#AOKool what´s that? In 2019 our customer challenged us to represent their quite unsexy company while putting digitalization in the center of focus. Taking this challenge at heart, we conceived, organized and developed a booth where guests could not only hear about digitalization but also experience it hands on! How did we do it? Social Media, Influencers, Virtual Reality, Lip Sync, XXL-Digital Tools were the key factors to represent an attractive booth for younger generations. While we caught everyone´s attention through our XXL-Smartphones and Headset on site, we also managed to transform this offline experience into a social media one: #AOKool! Together with Jilou (worldwide renowned break dancer and influencer) we made our booth 4.0. Through games and hands-on tools, we enhanced the image of our customer and made visitors learning about digitalization and our customer´s attractive profession varieties while having fun. Our booth was not only designed for fun and learning but also to create a 360° experience, as our station awoke all different senses: Sight, Hearing, Taste, Smell, Touch. A selected choice of hands on activities: the use of trendy digital tools and trends were the right ingredients in catching the attention of visitors. This concept immersed them in the digital era and enhanced the image of our customer while meeting the demanding requirement of the Ideenexpo. Proof of our success? More than 80% of the targeted market answered that they saw our customer as an attractive and modern employer.