Bayer AG, Baykomm & Brand Space Architecture
BrandEx 2019
13:30 – 14:00 Discussion panel: Career paths in the event industry
Baykomm: Andrea Ahlbrecht
TU Chemnitz: Prof. Dr. Cornelia Zanger
POMMEREL – Live- Marketing GmbH: Reinhard Pommerel
insglück Gesellschaft für Markeninszenierung mbH: Christian Poswa
Stage: FRESH STAGE
Format: Talk
Track: Fresh
Profile
Networker, brand expert and enthusiastic live-marketing manager with more than 20 years of experience in architecture and brand management. In my daily work I combine many years of international management experience, strategic thinking, creative impulses and multicultural know-how with brand competence and practical knowledge of all relevant marketing instruments. I am enthusiastic about implementing strategies in a team. This usually involves working with cross-functional teams, breaking new ground and meeting ambitious deadlines. It motivates and inspires me to develop and implement ideas, concepts and projects together with customers, colleagues and service providers in a project team environment.