Concept Summary

Vodafone, renowned for its commitment to trusted partnership and people-centricity, is an impeccable choice as partner for OMR Festival 2023. OMR serves as a gathering point for individuals from diverse backgrounds, fostering connections, interactions, growth, and learning. Hence, it was only natural for Vodafone to adopt the slogan "Growing Together" for their exhibition. To align with the claim, a captivating spatial experience was meticulously crafted, featuring the concept of sculptural trees. The design process for sculptures was executed with utmost care to bring the envisioned concept to life. Throughout the design phase, the team took into account decisive factors such as aesthetics, structural stability, and the desired delicate form. Leveraging 3D modelling and prototyping, the feasibility was thoroughly evaluated, enabling a comprehensive understanding of the form, scale, and structural considerations involved. Incorporating lighting, the seven-meter-high trees seamlessly integrated into the overall design, leaving a lasting visual impact and fostering an inviting ambience. Our primary objective was to curate an experience that authentically embodied the essence of "Growing Together."