SARSTEDT Competence Space

Category

Architecture, Best Brand Architecture

Status

Entry, Nominee, Winner

Award

Bronze

Concept Summary

Since 1961, SARSTEDT has been developing and producing consumables for medical & scientific purposes and selling them globally. What started with a single plastic product was extended to 4,000 products and services. The intention was to enable visitors to experience product diversity, competence, global standing, sustainability and the pioneering spirit in a limited time and space. Our inspiration was Walter Sarstedt himself, the founder, from whose inventive hand the first product emerged: all from a single source. That's why we focused and concentrated the different demands, tasks and goals on one point, where the spectators themselves become the protagonists. In the process we were able to define three core target groups for whom we developed divergent storylines and experiences. Like a closed curtain at an opera overture, a screen with quickly cut images introduces the company with all its aspects, values, heritage, innovation and spirit. For the defined core target groups Diagnostic, Life Science and Brand there are different contents and images at the end of the visual overture, adapted to their interests. The centerpiece of the scenography is the ‘SARSTEDT Cube’. A cubuoid, 4.5 ms to 4.5 ms and 0.80 ms high. Under the surface the complex technology is invisible and guarantees an easy user experience. From user interface to experience design, information and experiences by staging different chapters and product heroes, one can easily follow three main storylines. SARSTEDT sees its special responsibility for the environment. Only green electricity is consumed at the company headquarters with the showroom, which is partly generated by a photovoltaic system.

Roles
evs interactive GmbH & Co.KG
zwonull Studio für Design und Animation Zwanziger GbR
Kunde
SARSTEDT AG & Co. KG
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