Concept Summary

After a break due to the pandemic, our customer Zendesk was looking for direct contact with customers and partners again and commissioned us with the conception, planning and implementation of the event. Particular emphasis in the project was placed on business exchange, interactivity and sustainability, as well as the option of subsequently using the event as a content basis for an integrated multichannel marketing campaign. On this basis, we developed an interactive format with ten experience areas for 220 people on site. A further 200 guests took part in the event via livestream. The chosen open space concept was given the widest possible interactive usage possibilities through the various Experience Areas and thus provided all the prerequisites for the desired networking. The areas included offerings such as a Barista Bar, the Loop Station, a Street Art Wall designed live by artists, a Health Garden, Solutions World and a Partner Eco System. All in all, a multifaceted world of experience was created for the guests. At all stations, the participants had their own opportunities for action. For example, they could order and pick up their food and drinks at the catering stations using a specially programmed app. The interactive concept was rounded off by a separate moderation for the virtual guests in order to adequately convey the live experience to them. The aim was to convey the same intensive event experience to the connected participants. The topic "sustainability" was given special attention, which was particularly reflected in the event and trade fair construction. We chose wood as the material in order to send a clear signal through its reusability alone.