At CES Las Vegas 2019, Audi presented its In-Car Entertainment technology. Our aim was to create a meeting point for tech talks, press events and dialogue. Therefore we turned the booth design into the fishbowl center. Everything revolved around the exchange of mobility enthusiasts. Four levels spiraled up to show Audi’s new handson formats and innovation at every level. A guided customer journey not only from A to B, but into new dimensions.