07 | BrandEx 2025
15.-16. JANUAR 2025

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Tage : Stunden : Minuten : Sekunden

Sjoerd Weikamp

Editor in chief at EventBranche.nl

14:45 – 16:15 Uhr
#EventTrends2019: eventmarketing in the driverseat

Format: Trendwatching
Track: Staging

Dutch eventmediaplatform EventBranche.nl publishes their #EventTrends on a yearly base. Where are our challenges and our opportunities?
‘Say bye to the Stage’, ‘Influencereventmarketing’ and ‘Without LIVE advertising is DEAD’ are 3 of the 20 trends for 2019. Chief-editor Sjoerd Weikamp takes you into the direct future of our industry.

After studying Journalism and Communication Science I roled into a chief editorship at Reed Business‘ eventmarketingmagazine. After a couple of years we started our own mediaplatform EventBranche.nl in the heart of the Dutch industry of eventmarketing and live communication. And as we practice what we preach: our multimedia platform has 15 own event per year. These events vary from networkevents, congresses, a beachparty for eventprofs to the Gouden Giraffe Event Awards, the awardshow for the Dutch eventindustry that won an award for the best awardshow in the world. Next to that I am a speaker about trends and developments in the eventmarketing and live comm. industry.