15:00 – 15:30 Uhr
Brand experiences: the proof of the pudding
Bühne: 70s STAGE
Tracks: No Borders
She won a Golden Giraffe Event Award with the gamechanging McDonalds Good Times Island-case. The new approach of (event)marketing by the fastfoodchain wasn’t based on gut feeling, but on a neuroscientific fundament and lessons learned from what makes an event or activation powerful. At BrandEx MSc Danielle Brons (brandXtension) takes you along in the world of impactful brand experiences.
In 2002 Danielle founded brandXtension, a marketing agency based in Amsterdam, consulting clients about marketing communications and implementing a diversity of events and brand activations. Danielle served in 2008 as Chairman of the International Advertising Association (IAA).
‘From 2011 till 2015 I was responsible for the strategic marketing activities of an international fertilizer company and served the Dutch, American and Canadian market. In 2016, I completed a master Business Administration at the University of Amsterdam. Danielle won a Gouden Giraffe award in 2018 with McDonalds Good Times Island.