Concept Summary

The KSA National Pavilion at Expo 2025 Osaka presented a unique opportunity for Saudi Arabia to tell a new story to the world, powered by Vision 2030. Following the Expo theme of ‘Designing the Future Society for Our Lives’, it combined award-winning architecture with a breathtaking visitor experience to position KSA as a world leader in empowering and connecting the lives of everyone on the planet. Titled ‘An Epic Journey of New Discoveries’, the VX deployed over 2000 live events, 360-degree immersive film and groundbreaking immersive digital display to tell the story of a young nation pathfinding new ways for humankind to survive and thrive in the decades ahead.