Concept Summary

RATEHAWK | WTM London 2024: Spread Your Wings!
The centerpiece of the stand is a beam of light, cutting through darkness to symbolize power, energy, and inspiration, akin to a superhero’s impulse. The central yellow “ray” pierces through space — starting from the reception area and rising upward — creating a strong vertical visual landmark visible across the venue.
The booth was designed not only for WTM London 2024, but also as a scalable solution adaptable for future events. This concept was successfully implemented at both ATM Dubai 2025 and ITB Berlin 2025. The stand design allowed for easy reconfiguration across varying layouts and sizes, ensuring consistent brand presence at international venues worldwide.
An open layout promoted approachability and visibility, while the private meeting room allowed for confidential discussions without breaking the flow.
The AR game activation zone invited visitors to engage playfully, share results on LinkedIn, and join a prize lottery — transforming passive visits into interactive moments.