Concept Summary

“Go” is the new brand idea for Vodafone that is all about going from good to better. With a bold architectural approach, BECC (their full-service OMR partner) ensured Vodafone successfully demonstrated this principle at OMR 2025 with the call to “Go Red!”, representing the brand identity as a synonym for passion, drive and unapologetic individuality. With loud and proud key visuals and a bold, exaggerated style for every headline, the impactful and completely red two-storey stand was surrounded by fascinating showcases across consumer and business products. The result: a powerful magnet for the 67,000 visitors, who kept the booth busy from dawn till dusk over the 2-day festival. The programme included the ever-popular Beat Battle, with special guests Bill & Tom Kaulitz (from German band Tokio Hotel). And when the show was over, we were proud to partner with Trash Galore to enable the materials to be reused, repurposed and recycled so that nothing went to waste.