Concept Summary

Hyundai's goal at CES 2024 isn't merely about showcasing products; it’s about fostering awareness of some of the world´s most pressing problems. Technologies often proliferate rapidly and uncontrollably, leading to unintended consequences such as the emissions from fossil fuels, the accumulation of waste, and reduced mobility due to traffic congestion in densely populated areas. Hyundai's mission, "Ease every way", these widespread challenges upfront. Leveraging the very problem of climate pollution, our suite of innovations includes compact power stations that transform organic and plastic waste into hydrogen, providing clean energy. We developed self-propelled, hydrogen-fueled vehicles tailored for both personal mobility and logistical operations. At CES, we aimed to establish Hyundai as the preeminent company in hydrogen mobility, driving a future that is not only powered by hydrogen and managed by software but also fundamentally attuned to people's needs. Our presence sparked substantive discussions with industry representatives and public sector officials, inspiring them to consider hydrogen-powered visions for their daily operations.