Takeda Escape Room/Yuuki

Category

Best Motivation / Best Employee Event, Event

Status

Entry

Award
Concept Summary

AI develops in an incredible speed, allowing a much more efficient way of working in corporations. We can no longer formally teach specific applications and usage. Instead, we must completely change the way we learn in organizations.
The project is innovative in many ways. An interactive live format with digital channels was developed and the avatar Yuuki was used for storytelling. Gamification created a non-hierarchical learning atmosphere. The use of AI was not the only topic, but content and method. Diversity was a central theme of the workshop in order to promote a corporate culture of learning/understanding. So motivation was enhanced to use AI and discuss beyond usual structures.
Yuuki supports a learning community in the long. It was also important for us to create a format that we could use beyond the event: A third kind phenomenon emerged, Yuuki came to life beyond the actual event, became an official employee and is a protagonist of the further transformation at Takeda.

Kunde
Takeda Pharma Vertrieb GmbH & Co. KG
Einreicher
onliveline GmbH – office for transformation & storytelling
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