Concept Summary

The project was unique by its complexity, scope of activities and multiple purposes combined in one event – some of which are often slightly contradictory because of participants’ interests, e.g. emphasis on training and gained knowledge goes against the aim to provide the participants with plenty of free time for fun and networking. Given that all participants had to have the same agenda, it was a challenge for organizers to balance the event very well.

Moreover, the magnitude of event architecture and constructions built in empty expo halls, wide scope of on-site training, leisure and brand activation activities and extremely precise “just-in-time” event flow for up to 500 participants from multiple countries every day divided into 18 training groups, makes it an event worth your attention and a closer look.