Concept Summary

By providing a unique and engaging collection of experiences that celebrated the spirit of the Olympics, Samsung's Olympic pavilion was a remarkable example of innovation, creativity, and community engagement. The design of the pavilion incorporated Samsung's Olympic motto \"Open always wins\" by seamlessly connecting indoor and outdoor areas, creating a monumental space that served as a new Olympic landmark in Paris. Its iconic blue transparent façade, topped with an LED screen celebrating Olympic sports, marked its presence as a Horizontal monument with a striking visual contrast against the urban landscape, making it a standout attraction.
The experiential design of the pavilion seamlessly integrated cutting-edge technology with relatable real-life scenarios where Galaxy AI device experiences made AI features tangible and accessible for the general public. Throughout the journey, visitors were treated with dynamic visuals and interactive experiences that brought childlike curiosity and playfulness to everyone.
By reflecting its brand motto, making AI tangible through themed experiences, and creating an iconic presence, the Samsung Olympic pavilion was an outstanding project that showcased exceptional design, innovative technology, and engaging experiences, making it a worthy recipient of an award