Concept Summary

A unique architectural brand space showcased during Milan Design Week. Located in the heart of Milan, near the Duomo di Milano and nestled within the inner courtyard of the Palazzo Reale, the former Giardino, the GROHE SPA installation offers a new dimension of water experiences. Reflecting the theme of Milan Design Week “Materia Natura”, the connection between nature and man-made design, AQUATECTURE focuses on the interface between water and architecture and its impact on health and wellbeing.
Offering an experiential tour, carefully curated pavilions showcase the four levels of the GROHE SPA collection. Each area highlights the features and design solutions of the exclusive product lines, with water as the central element. Drawing inspiration from classical modernism and refining the seamless transition between indoor and outdoor spaces, the courtyard is transformed into an oasis-like retreat, creating a perfect blend of architecture and product that delivers the highest quality ambiance.

Offering an experiential tour, carefully curated pavilions showcase the four levels of the GROHE SPA collection. Each space highlights the features and bespoke design solutions of the product lines, with water as the central element. Drawing inspiration from classical modernism and perfecting the seamless transitions between indoor and outdoor spaces, the courtyard is transformed into an oasis-like retreat, offering the highest quality of ambiance.