Concept Summary

As the global automotive industry undergoes significant transformations, China stands at the forefront of future mobility developments. Adhering to the commitment of "In China, for China, " Nissan Motor developed a customized market strategy to enhance enterprise value and improve its competitiveness at 2024 Beijing International Auto Show. This strategy was embodied in the new brand proposition, “Excitement by NI” – a wordplay where “NI” in Chinese stands for both “you” and “Nissan,” creating a personal connection between consumers and the brand.

Through its brand renewal, Nissan is committed to delivering top-quality personalised experiences. Based on this new brand proposition, we developed a booth dazzled with custom-made animated content featuring captivating stories that highlighted the role of Nissan’s vehicles as partners in human life. Our work for Nissan at the Beijing Auto Show not only enhanced the brand image but also successfully conveyed the deep significance of cars as partners in human life. The booth's digital and interactive design particularly stood out, making Nissan one of the highlights of the show.