For 11 years, the OMR Festival has been the event where Germany’s digital pioneers come together to discuss trends in digital marketing and technology. Over the course of time, it has developed from a real insider tip to one of the largest B2B festivals in Europe – attracting more than 70,000 visitors. On 17 and 18 May 2022, the Festival for the Digital Universe returned to the grounds of Messe Hamburg after a two-year break due to the pandemic. This year, over 700 speakers on three large expo stages, 500 international exhibitors, 150 master classes and 50 guided tours awaited visitors. Vodafone was represented as an exclusive content partner and had its own stand in Hall B5 at the OMR this year. With the slogan CREATE. SUCCEED. REPEAT!, Vodafone presented the digital technologies that make us all fit for the future – across more than 1,300 square metres as well as two outdoor areas in a three-storey ‘rough and urban’ environment. Visitors experienced the potential of these technologies in 40 innovative show cases, lectures and master classes. Those who could not be there live had the opportunity to follow the highlights of the OMR Festival from all over the world via live stream: the eleVation DIGITAL DAYS.