Midsummer Openair


Best Motivation / Best Employee Event, Event



Concept Summary

Zürcher Kantonalbank staff festival As the name suggests, Zürcher Kantonalbank is 100% Zurich in its DNA. This message has to be tangible for all 6,500 of its employees and reinforced now more than ever. A festival on the top of Zurich That’s why the company invited its employees to a festival-style event on the idyllic Zürichberg on Saturday, June 25, 2022. The Midsummer Openair festival location was situated on the historic open-air swimming pool in Zurich. Built in 1934 and offering over 100,000 square feet of green space and the neighboring infrastructure of the Dolder ice skating rink, it couldn’t get much more classic Zurich than this. The Midsummer Openair festival It was all change on the hill. A festival-style makeover provided everything a partygoer’s heart could possibly desire: from the vast music stage to the cozy sound garden, featuring all kinds of local acts of different sizes, through to the playground and styling lounge. There was also a wine bar on the sundeck with meet-and-greets, a custom pool bar in the kids’ paddling pool and many different Zurich food trucks on the festival site. And of course, it wouldn’t be a festival without camping! A campsite for over 400 employees was set up on the pool site’s football pitch for that very purpose. All you need for an outdoor event The festival theme pervaded throughout. Two local Zurich radio hosts, presented the highlights and musical acts in festival style via ZKB’s internal channels for several weeks. The theme was applied down to the very last detail – including wake-up yoga and a breakfast buffet for festival campers on Sunday morning. Furthermore, the tents were also donated after use.

Zürcher Kantonalbank
Gruber & Ianeselli
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