Immersion, brand experience, and smart data are just three of the topics that were explored in the hybrid series of events titled BEYOND DUALITY. In the show, which is actually a study, renowned personalities discussed the future of the event industry in six 40-minute episodes, free of habit, free of normality, and free of expectation. The goal: to turn the unpredictable into exciting ideas and new approaches. Every Thursday at 5 p.m., five pre-produced shows were broadcast within two months. The highlight of the season: the sixth and last episode was streamed live from the TV studio of our technical partner hl-studios. Together with our guests, we dived deep into immersive worlds and their possibilities. Special software and the 3D rendering engine Unity merged real elements from the green screen with virtual elements to create a homogeneous and photorealistic image. Special feature: this didn’t happen in post-production, but directly live during the show. In real time. Innovative technologies and controversial opinions guaranteed excitement and actively invited viewers to exchange ideas. Through the microsite, viewers could interact live with the host and guests at any time. At the end of each broadcast, viewers were also able to discuss their topics live with the experts during the after-show talk. The retro-digital corporate design created especially for the BEYOND DUALITY brand and the sound design composed by Steffen Krafft gave rise to a varied and informative format that created an experience for viewers with every episode.