Discover new worlds and enjoy the freedom. Be brave and dare to take one more step. Your freedom, your lifestyle, your gamescom. Every journey starts somewhere. Ours began here: On a stage in a streaming studio. 100% digital, 100% live. Under the campaign claim #buzzlife, 10 gamers took over the stage and broadcast over 14 hours of unscripted live content on their Twitch channels in 6 formats over 2 days. Hosted by the two well-known gamers Solaaa and LPGjustJohnny. Embedded in the digital gamescom. Gamescom 2021 became the highlight of the ID. Buzz teaser phase. A concept that completely dissolved the boundaries between pre- and post-communication and made it possible for the new communication target group to experience an immersive journey in a holistic way. Within gamescom, #Buzzlife becomes an interactive and networked platform for creators and their followers. From the target group, for the target group. With tailored content and a focus on gaming. Unique on- and offline matches in #Beatthebuzz, the best gamingfails in #Buzztakeover and inspiring talks in #Socialbuzz intensified by trend-setting talks about topics like future, technology and individuality. Very important in all of this: fun. Always there. Sometimes loud. Sometimes quieter. But always at the center. With direct feedback from the community. Unadorned, uncut and above all: authentic. The courage to dare something new pays off. The creators reward this freedom with authentic, diverse and lively content. This is also shared by their followers in a lively and positive way: In total, #buzzlife reaches 85,000 live viewers and a total reach of more than 1.5 million.