Concept Summary
Deutsche Telekom set the scene for Telekom Tech Grounds, its digital innovation conference, by creating an interactive and immersive digital world for attendees. Apart from hosting over 50 stage sessions, the digital landscape offered the full conference experience (and more!) with a main stage, exhibitions, networking spaces, and even yoga sessions. The 2-day event was host to over 5,000 visitors and the press surrounding the event garnered 189 articles with a reach of 63 million.